And this is what I was afraid of

It's been a week, and I haven't posted anything. Exactly why I've been hesitant to start a blog in the past: Keeping up a regular cadence of content.

When we work on content strategies for our clients, one of the things we stress the most is the need for regular, fresh content. Otherwise, you lose eyeballs. And, as a great example, let's take a look at my pageviews since I began the blog:

The first day, I had 87 pageviews. Then it died down to an average of about 42 per day. Then, when I posted my first actual post, it shot up to 251. (I should mention I also posted links to it on Facebook and Twitter that day). Then, without further content to fuel views, it dropped back down to an average of 9.

Sigh.

So, what do we tell clients is the best way to ensure a regular cadence of content? An editorial calendar!

So sexy, I know.

But, honestly, planning is the best way to ensure you've got the content you need, when you need it. And looking ahead helps you ensure that content is relevant to your audience.

So am I going to build my own editorial calendar for this little personal blog? Nah. Not yet, anyway.

But I do need to start thinking like my own content strategist. (Hey, that's why they pay me the big bucks!)

I need to recognize potential posts in the making and attempt to get at least a draft down in the moment. To that end, I've installed the Blogger app on my phone, to hopefully help me be more robust with content on the go.

I should probably also try to up my photo game, but that may be a lost cause. Thank god for filters. So, on that note, I'll leave you with a picture from my one big outing last weekend, to the Edmonds Farmers Market:

Macarons! I couldn't resist. We also picked up croissants, berries (Harrison is a blueberry fiend) and cherries. Man, I love summers in the PNW!